Pando Media Booster – dodgy, clever or both?
So a few months ago it was a quiet WoW maintenance Tuesday night (rant on that coming soon) and at the time I had almost completed the entire Star Trek TNG series. I decided I’d download and try out the “Star Trek Online” MMO. I wasn’t expecting anything super special but I like Star Trek, I like MMOs, some YouTube videos looked ok so I figured I’d give it a go. Somewhere through the installation process it prompted something about installing “Pando Media Booster” to help with the download. Now unlike a hell of a lot of incredibly retarded internet users, when I get prompted with some third party software being installed, I will stop and find out what the fuck it is before I install it. On doing some reading it turns out that a lot of (previously mentioned) incredibly retarded internet users had clicked ok & installed this software without doing any reading and were complaining and screaming in anger that this apparent “P2P software” had installed on their computer. People were reporting that this program had literally used up ALL their bandwidth without their knowledge, behinds the scenes which means capped internet usage where ISP’s shape or charge extra for further internet usage. My initial response was to laugh so hard my throat hurt at the hilarious misfortune of these idiots, but my next reaction was to feel extreme anger at the horribly dishonest disgusting pigs who pushed this seemingly ‘virus-like software’ on to people. Why the hell would they do this? “This is a fucking outrage!” I screamed as I noticed a look of shock from an innocent walker by on the street just outside my window.
So I kept reading beyond these dribbling bullshit rants from all these internet nutcases and discovered what it actually is. In a nutshell what this software is, is basically peer to peer software sharing, almost like a torrent client, where the software SHARES the content (in this case Star Trek Online) for others to download. So when you download, your Pando client is basically pulling in pieces from hundreds, or thousands of different Pando services running on peoples computers around the world. The benefits and the ‘selling point’ of this is EXTREMELY FAST DOWNLOADS. And man, it was FUCKING fast! The other huge benefit for the software provider (ie the developers of Star Trek Online) is that they don’t have to maintain a single server and the bandwidth that would come with it. To serve such a HUGE game to a hell of a lot of people would be expensive. The cost of that alone would be enough to completely rule out the possibility of many indie game developers ever getting a game to market. Also some might say that it’s reasonable for people to ‘give a little’ (share the content they have downloaded) in return for receiving this game which is FREE!
But of course the dodgy aspect of it is that this software runs in the background, potentially serving HUGE amounts of data without any visual indication. And for many internet retards, this could be crippling. So the reality is it seems to be somewhat dodgy. But the concept is very interesting. Ultimately this is a viable way for huge amounts of data to be shared at staggeringly fast speeds at virtually no cost. I think there just needs to be some more transparency. I guess the heart of the problem is that if there was complete transparency, then people, being as greedy and selfish as they are, would likely not share/upload ANY data at all, dooming the entire concept to fail!