So Microsoft have recently undertaken a marketing campaign in an attempt to convince people to not hate their browser IE as much as they currently do. The campaign is called The Browser you Loved to Hate. Their whole angle is to try and be “cool” by admitting that their browser used to suck, but now they have learnt and have made this new cool product with IE 9 + 10.
Now what I’m about to say is very important. DON’T BE FOOLED. Don’t buy into this cheap, dodgy attempt at Microsoft trying to save face with IE. Microsoft should never, ever be forgiven for the monstrosity that is Internet Explorer.
Let’s be very clear here. Microsoft single handedly and intentionally hindered the web for years due to their appalling, terrible earlier browser versions such as IE5-IE7. These browsers were absolute trash. Microsofts Internet Explorer browsers are renowned for not adhering to standards. Due to this, Web Developers the world over have literally had to spend millions of hours of time purely dedicated to having to develop ‘special cases’ just to make their web pages and applications render correctly in IE. I would estimate that there would be billions of dollars worth of development time that has been wasted in making things work in IE. Just imagine where we would be if that time, effort and brain power could have gone towards real innovation!
But not Microsoft. Due to the fact that IE is naturally installed on Windows by default, they had a huge market share (only due to the technical ignorance and complacency of users) so they figured they didn’t need to change. In their eyes they were the leader, and they didn’t need to act. Because they had such a large market share, people were forced to use horrible tricks and hacks to make their pages work in the disgusting IE browser. In fact a lot of websites and applications only rendered correctly on IE as web designers and developers figured that it wasn’t worth their time to cater for a very small percentage of browsers that were not IE. Quite simply, Microsoft chose to continue not upgrading their browser to adhere to web standards as they had monopolised the web, and figured it was in their interest not to change. They actively and consciously chose their business bottom line over the future of the web. Make no mistake, it’s not like they aren’t smart. They were the leading IT company in the world – they knew exactly what they were doing, and what they were doing was hindering innovation, and hindering development and progress on the web for their own greed.
Microsoft kept this up for as long as they could until over time the web user base started to become more technically savvy – technology progressed, FireFox started to pick up market share, followed by Google Chrome, and luckily – thank god, it got to a point where Microsoft will have realised the tables were turning and they had to change to keep up. Ironically as they started to head this direction, they were already so far behind that the performance of their browsers was, and is absolute garbage compared to the leaders, and they’re now stuck in a rut.
Now for them to turn around with this campaign and act all innocent and try to be all “cool” and on board with the internet and standards and new technologies etc is quite frankly an insult to us all. It’s an insult to our intelligence, and it treats their users like idiots. Unfortunately many people don’t know any better and will actually buy into their bullshit. Don’t stand for it, make your voice heard, spread the word that IE has been a major blockage in the development of the web, and that it will never be forgiven.
Fuck you IE.